Sam's Deli is a delicatessen and cafe in Watchet, West Somerset that stocks high quality produce, with a focus is on seeking out small producers that have provenance, traceability and a positive brand identity.
Miles coffee and freshly brewed teas, farmhouse sandwiches and homemade pies, to have in or takeaway. Sam's Delhi has a counter stocked with British cheeses and charcuterie, as well as fresh dairy products, meat and own brand Biltong and Beef Jerky, smoked on site. The shop also stocks larder staples such as oils, jams, artisan Italian pasta and mustards—stuff that you just won't find on the major supermarkets' shelves.
Best Before End created the Sam's Deli brand to reflect this modern city type delicatessen, set in a rural community. It's modern and stylish brand values are extended through Biltong and Beef Jerky brand packaging.